Marketing

For 18 years the edge has been developing integrated marketing strategies for multinational and franchise groups across the planet. This experience has led us to be recognised as market leaders in the field. Our range of products and services are now considered among the best in the world and include:

Strategic Planning
the edge can assist you to develop a positioning philosophy for your brand and develop a campaign with meaning and a ‘reason to be’ in the market.
Group/Area Campaigns
We can develop a group / area campaign in connection with your management and marketing team and assist in the selection of suppliers such as printers, the media and production companies.
Relationship Marketing Campaigns
the edge has developed a range of relationship marketing programmes to suit a wide variety of business categories.
In-store Promotional Campaigns
By working side by side with your marketing department, the edge can offer additional promotional ideas and concepts that fit with the positioning of the brand and the overall campaign. the edge can also offer tools to assist with ‘selling’ these concepts to the store operators or franchisees, and we will offer some basic skills to help them think laterally when developing promotional activity.
Local Marketing Campaign
Local marketing opportunities are your secret weapon to creating a market advantage over your competitors. Local area marketing also offers your brand great opportunity to build stronger relationships with customers. the edge can assist with educating the operators or franchisees on their responsibility of marketing their outlets at a local level.
Training
We can deliver a number of training programmes which have been designed to ease store operators or franchisees into marketing, rather than throwing them in the deep end.
Marketing Co-ordination
the edge can also assist with outsourcing part of or your entire marketing department. the edge consultants can guide your company through all the areas mentioned above.

Operations

Operation systems and documentation are the backbone of a successful businesses. An edge consultant can assist you in building all areas of your business from an operation strategy to document development. All of our documentation is user-friendly, clear, comprehensive and based on sound business principles and our many years of experience.

Some of our tailored documentation includes:-

Operations manuals
A step-by-step instruction manual for your franchisees or staff to follow, this outlines the set-up and operations of the business. the edge can also assist existing businesses with updating your Operations Manual.
Marketing manuals
The Marketing Manual will help guide your company in promoting and effectively marketing your business, products and services.
Local Area Marketing Directory
A local area marketing directory tailored to your business will assist in planning the marketing calendar and promoting your business in your local area. This step by step activity guide takes the wonder out of local marketing.
Customer Service Manuals
Customers are the reason any company is in business so it is vital that excellent customer service is always provided. This manual will provide you and your staff with the background knowledge for customers' expectations and to help you provide quality customer service.
Employee Handbook
The Employee Handbook is designed for your franchisees' staff to ensure they understand your business'culture and assist employees with becoming familiar with the company systems and processes along with their roles, responsibilities and expectations.
Recruitment documents
the edge can assist you with creating a process and the necessary documentation to recruit new franchisees or members. This includes a marketing and advertising programme.
Induction and training documents
The need to start on the right foot should never be underestimated. the edge can assist you in developing induction and training programmes which are practical and relevant.
Field Compliance
The purpose of the field visit is to assist Franchisees in building their business. We can assist you with a process and compliance template to conduct effective visits.
Branding and standards manuals
We can develop style guides to ensure your branding and image is protected at all times within the group.
Business Templates
To tie all of these documents together, we can create business templates which are user friendly.

All manuals are easy to read and come with the necessary forms, templates and workbooks for training in your business. All of our documentation is designed to be implemented into your business through training, launches, workshops or meetings.

Marketing

Operations

Business Templates To tie all of these documents together, we can create business templates which are user friendly.

Business Templates
To tie all of these documents together, we can create business templates which are user friendly.